Company Description and History

Existing in thought or as an idea but not having a physical or concrete existence.”

This is the definition of the term “Abstract” that has been incorporated in the urban. Though subconscious, this was the trigger point for the inception of an imagination based company that would go forward to be named “Abstract Ideas ™ ”  - a company where the sky is the limit.

Abstract Ideas ™ , a brand under Afresh Technologies, is a limitless venture, started by the alumni of IIT Bombay, IIM Bangalore and other premier institutes of the country. The company has been created based on the single motto- “necessity is the mother of invention”- and in the 21st century, when the world is faced with innumerable crises, we at Abstract Ideas have endeavoured to turn that crises into ideas-ideas ranging from consumer appliances, Home Décor, Renewable Energy to Recyclable Waste Management Digitalization, yes that diverse!

Back in 2014, when the world was not as complex as it is today (that’s how fast the world is maturing today), we took up an innocent discussion on simplifying the problems that bug our day to day activities. That simple discussion gave birth to a lot of ideas-some exorbitant and some abstract. With a team, that exudes a unique breadth of skills from strategy to performance improvement and strong expertise in critical thinking, multi-disciplinary science and engineering, automation, marketing, and consumer based product design, Abstract Ideas ™ has come a long way from a closed-room discussion to formalizing the ideas in the forms of Proof of Concepts of Home décor to creating patented technology products in the field of consumer appliances-all this whilst keeping the child like curiosity intact.

Day in and day out, our team at Abstract Ideas thrive to break the ceiling of imagination and innovation and one such product in the offering is the Automated Mural painter- a simple name for a device which could paint any complex design imaginable onto your interior walls.
Fueled by imagination and some smart sales strategy, this innovation propelled Abstract Ideas to be selected as one of the 15 promising hardware startups at Plugin 2016 - a collaborative incubation programme for hardware companies was launched by IIT Bombay in collaboration with NASSCOM, Intel India, Make in India, Start up India and others.

With our base located at the economic capital of India, Mumbai, we expect to roll out the first set of the mural painting services by the second half of 2017. With time and maturity, we have evolved and now, though subtle, our bottom-line remains the same- “Be unique- Be abstract!”